Scottish EDGE is one of the most exciting competitions in the UK for early-stage businesses. Twice a year, entrepreneurs across Scotland pitch their ideas in the hope of securing funding and support that could transform their growth.
But EDGE is more than just money. It’s a window into what makes a business succeed, what judges and investors really look for, and how leaders can set themselves apart.
Following my conversation with Evelyn McDonald, CEO of Scottish EDGE, here are the biggest lessons any business leader can take away.
What Makes EDGE Different?
Unlike many funding streams, EDGE isn’t confined to one sector. Winners range from bean-to-bar chocolate makers like Bear Bones Chocolate to robotics, AI, and cancer detection technology. What they share is a unique selling point – something that makes them stand out in their market.
Another key difference is the funding mix. EDGE provides a combination of grants and loans, as well as detailed feedback to every applicant. Even if you don’t win, you leave with insights to improve and return stronger next time.
And critically, support doesn’t stop with cash. Winners gain access to a network of trusted partners in HR, legal, IP, and more – helping them avoid pitfalls as they scale.
Traits of Successful Founders
EDGE judges don’t expect perfection. They know early-stage businesses come with gaps – whether in funding, expertise, or team structure. What matters is whether leaders recognise those gaps and have a plan to close them.
Passion also counts. Evelyn noted that enthusiasm for your idea is often what convinces others to buy in, from employees to investors. Alongside that, strong applicants can:
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Explain what their business does, clearly and concisely
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Identify who their customer is (and prove there’s demand)
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Show they’ve sought advice or built a support network
Common Mistakes to Avoid
From years of running EDGE, some pitfalls come up again and again:
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Not being able to describe your business. If judges don’t understand what you do, they can’t support you.
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Ignoring competition. Saying “no one else is doing this” is rarely true – and easily disproved. Better to acknowledge competitors and highlight your edge.
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Inflating the market. Claiming you’ll capture “a small slice of a £40bn global market” is less compelling than proving traction with real customers.
Why EDGE Matters Beyond Funding
Even if you’re not applying, there’s huge value in engaging with EDGE.
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Attending finals shows you what a strong pitch looks like – and what judges ask.
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Networking with winners, partners, and advisors builds your ecosystem.
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Watching others pitch can sharpen how you talk about your own business.
And for those who do win, the benefits go beyond the cheque. Many report a huge confidence boost, credibility with investors, and stronger customer trust.
Stories That Inspire
Evelyn shared two standout success stories:
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Callum Murray, Amquis: Initially supported at pre-trading stage, Callum went on to secure multiple EDGE awards. Today, Amquis employs over 70 people and provides industry-leading compliance software. EDGE itself is now a customer.
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The Gin Bothy: Applied for a small sum, but judges saw greater potential and doubled the award. The business went on to scale into new markets, grow exports, and expand their team.
Both examples prove that with the right support, small beginnings can lead to national – even global – success.
Final Thoughts
Scottish EDGE isn’t just about funding – it’s about backing people, ideas, and potential. The lessons apply to all of us:
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Be clear about what you do and who you serve.
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Recognise your gaps and build support around you.
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Don’t wait for perfection – progress beats hesitation.
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Remember that innovation doesn’t have to mean tech – it means standing out.
As Evelyn reminded us, “At EDGE, we don’t say no – we say not yet.”
For business leaders, that mindset is worth adopting. Success isn’t about having it all figured out. It’s about showing the passion, clarity, and adaptability to keep moving forward.